The Valley Economic Alliance August 2015 Newsletter

HealthX-The Future of Health

Join health professionals at HealthX-The Future of Health, a TED type event with presentations and demonstrations focused on advancements in health technology. Join us on Friday, September 25th at Glendale Adventist Medical Center’s main auditorium in the east tower.

Announcing the first set of speakers!

  • Dr. Michael Marvi, neurologist at Providence Health and Services will be presenting on telemedicine.
  • Jerry Ok, instructor from technology department of Glendale Community College will demonstrate how 3D printing is used to manufacture new teeth, bones and joints.

Registration and breakfast is from 7:30am-8:00am. Program and presentations to follow from 8:30am-10:30am.

Visit for individual tickets at $50, table reservations and sponsorship opportunities.

“Honor a Hero-Hire a Vet” Job and Resource Fair

The 9th Annual “Honor a Hero-Hire a Vet” Job and Resource Fair, is on Thursday, October 22nd at the Warner Center Marriott Hotel. Co-hosted by the Employment Development Department, this event is the largest veteran job and resource fair in California. Hundreds of veterans attend with resumes in hand and interview on site with various employers ready to hire. Surely an event not to miss!

We are currently looking for sponsors. Please call 818-379-7000 for registration and further information, or visit

Workshops with Microsoft!

The Valley Economic Alliance is proud to announce a new partnership with Microsoft! This outstanding tech-ed partnership will provide a series of no cost/low cost webinars and workshops on topics such as tech tips, improving marketing, increasing website sales, disaster recovery and much more.

The first complimentary workshop on Microsoft 365 is set for Wednesday, August 19th.

Learn Business Tools to Help your Business Thrive with Microsoft 365

Learn how to:

  • Share information securely.
  • Streamline case management wherever your team is located.
  • Access files, schedules, email, and conferencing tools online with any device.
  • Do more, do it faster, and make a difference.

Time: 8:00am-9:30am

Location: Microsoft Store-Westfield Topanga
6600 Topanga Canyon Blvd. Canoga Park 91303

Presented by: Keith McPherson, The Valley Economic Alliance & Dennis Wilson, DWP Information Architects

Register: Visit to register.

State of the Professional Organizations Address

Join The Valley Economic Alliance and our partners for the State of the Organizations Address, on Wednesday, October 7th, 4:00pm-6:00pm, on the 2nd floor of 5121 Van Nuys Blvd.

Organizations include:

  • The Valley International Trade Association (VITA)
  • The United Chamber of Commerce
  • Valley Economic Development Corporation (VEDC)
  • Valley International Commerce Association (VICA)
  • American Institute of Architects (AIA)
  • Southland Realtors Association (SRAR)
  • Asian Business Association

Ugliest Mug Contest!

We will be serving appetizers and spirits. Bring your ugliest mug to enjoy refreshments from. The ugliest mug wins a special prize.

Email to RSVP and join the fun.

Investor Spotlight

Dr. Monte E. Perez, PH.D., President, Los Angeles Mission College

Dr. Monte Perez assumed the Presidency of Los Angeles Mission College (LAMC) in May 2011. LAMC serves Northeast San Fernando Valley and is one of the nine colleges of the Los Angeles Community College District. LAMC has 12,000 students and prepares students for vocational careers in accounting, administration of justice, child development, computer applications, computer science information technology, food and nutrition, gerontology, marriage and family life, finance, food service management, interior design, paralegal studies, retail management, animation and 3D Design, Graphic and Web Design, Video Production, Hospitality Management and Culinary Arts.

The College partners with business and industry to provide high caliber training and education that meet the needs of today’s workforce. LAMC joined The Valley Economic Alliance to participate in regional education and training solutions for the San Fernando Valley, and to increase education, training, and employment opportunities for individuals and families served by the college.

Dr. Perez was formerly president of the Moreno Valley Campus and director of institutional research with the National Hispanic University in San Jose, C.A. Dr. Perez was selected as a policy fellow for the U.S. Department of Education, and became the Secretary’s senior policy analyst with expertise in financial aid, workforce education, TRIO, and youth employment.

Visit for more information.

TVEA In the News

The Valley Economic Alliance-Working for Business

in North Valley Community Connection, July 2015

Following the devastating impact of the 1994 Northridge earthquake, key Valley business and civic leaders formed a unique partnership to help direct the rebuilding of the economy and the community. Today, The Alliance is an important strategic collaborative made up of public and private businesses, government, educational and community organizations. TVEA’s mission is to elevate the economic vitality and stability of our five-city region, including Burbank, Calabasas, Glendale, Los Angeles and San Fernando, that consists of more than 150,000 businesses and over 1.8 million residents covering more than 350 square miles.

With a Board of Directors that includes corporate leaders, college presidents, and officials from the Valley’s major municipalities, TVEA is effectively positioning the regional economy to compete in the increasingly global marketplace. Kenn Phillips, President and CEO of TVEA, oversees the Alliance’s operations and programs supporting the organization’s mission. He works directly with city partners, strategic partners and investors to help propel and improve the economic vitality and quality of education, and helps position the region as a center for strategic business resources.

TVEA helps businesses succeed, grow and prosper. Through their business assistance program, The Alliance provides free of charge consultations to hundreds of San Fernando Valley businesses each year, securing financing, tax credit, business referrals and a variety of creative solutions for the challenges faced by local businesses. Solutions include lowering costs of doing business, attracting new customers, financing, enterprise zone tax credits and incentives, workforce training and hiring services to name a few.

The Alliance hosts seminars and workshops year-round to advance knowledge and skills, as well as networking opportunities to introduce, foster and build connections and relationships. The Alliance’s signature events include The Valley Business Expo, Steve Allen Excellence in Education Awards, The Valley of the Stars Gala Dinner and Awards Ceremony, and Career Fair/Health and Disability Expo. HealthX, a ted talk type event, will take place on Friday, September 25th and will focus on the future of health, including demonstrations and presentations on new health technology. The Honor a Hero-Hire a Vet Job and Resource Fair is set for Thursday, October 22nd at the Warner Center Marriott Woodland Hills, where hundreds of veterans will have the opportunity to interview with employers hiring on site.

For further information about TVEA, visit or call 818-379-7000.


Special Olympics Torch stops at the Westfield Topanga Mall

Special Olympics athletes celebrated the arrival of the torch at Alliance investor Westfield Topanga Mall, on Wednesday, July 22nd. Westfield greeted Olympians from Serbia, Timor-Leste, Azerbaijan, Malta, Cambodia, Venezuela and Greece, as well as Host Town community members and volunteers. The event included a Special Olympics Law Enforcement Torch Run Final Leg ceremony, with about two dozen runners who jogged through the mall.

Los Angeles City Councilmen Bob Blumenfield and Mitch Englander gave all-American pep talks to the athletes. “This is exciting. This is a tremendous day for Los Angeles – and the world.” Blumenfield said.

The delegations at the mall stayed at California State University, Northridge. Fourteen San Fernando Valley-area communities did their part as Host Towns: Burbank for Botswana and Zimbabwe; Calabasas for Great Britain; Chatsworth for Serbia; Glendale for Armenia, Bonaire and the Dominican Republic; Northridge for Azerbaijan, Malta and Vietnam; Palmdale for Cyprus and St. Lucia; Reseda, Tarzana and Woodland Hills for Greece; Santa Clarita for El Salvador, Faroe Islands, Malaysia and the Philippines; Simi Valley for Peru, Sri Lanka and Zambia; Studio City for Cuba and the Czech Republic; Thousand Oaks for Mongolia; San Marino, Saint Vincent and the Grenadines and Tajikistan; and Winnetka for Venezuela

Source: Daily News

VITA Presents “Exporting in the Connected World”

Do you ever feel that it’s becoming harder for your product to get recognized? Or that you’re competing against a crowd? The world of international trade has changed dramatically in the past few years and your competition is no longer just between you and another company in a different state, now it’s between you and companies across the globe. What happened? Why does it seem more difficult? We live in a Connected World.

Exporting in the Connected World lifts the veil on international trade today to provide you with proven techniques on starting and growing your international business in today’s online and connected economy. Join authors Mark Matsumoto and Miguel Olivares on Wednesday, September 30th, at 8:00am, at the next VITA Global Networking Breakfast.

Visit to register.

CityLinkLA Survey

CityLinkLA is the initiative to ensure high-speed, high-quality and affordable Internet access for all residents and businesses in Los Angeles. Mayor Eric Garcetti and Councilmember Bob Blumenfield launched CityLinkLA as a public/private partnership to encourage construction
of advanced communications networks that extend to all neighborhoods of Los Angeles.

In partnership with this initiative, The Valley Economic Alliance is surveying businesses of all sizes located in the city in order to better understand the degree to which broadband impacts the success of your business and the ways in which better broadband will benefit the development and growth of your business. The results will identify next steps and providers to deploy citywide gigabit broadband networks.

Please follow link to begin survey:

The New Minimum Wage: Effects on the Valley

Controversy looms over the City of Los Angeles as Mayor Eric Garcetti signed into law the new minimum wage measure. This measure increases the current minimum wage, of $9/hour to $15/hour by 2020. This will be done incrementally over the next 5 years, starting with an increase to $10.50/hour in July 2016. The only exemption is that if you are a business with less than 26 employees, you have an extra year to comply. For many businesses this is terrifying because their labor costs will increase by 66% in 5 years, which could potentially put many out of work and force many businesses to close.

So where is the discussion on this matter? Many industries feel like they have been overlooked when discussing the effects of the minimum wage – a strong example being the restaurant industry. Restaurants usually have an average labor percentage of their costs between 30% to sometimes 45%, and a profit margin of only 2% to 5% – sometimes less. Labor costs aren’t the only thing that will increase though – restaurants will also see their food costs increase, as their distributors will have to adhere to the new law as well. So how do industries like this one get heard? Public discussion.

On July 7, 2015, AirTalk 30 provided a forum for restaurants and other organizations to have a conversation about the minimum wage at the El Portal Theatre. Panelists included Councilmember Paul Krekorian, Tracy Rafter, CEO of the Los Angeles County Business Federation, George Abou-Daoud, founder of the LA Neighborhood Restaurant Coalition and owner of Bowery Street Enterprises; and more.

Abou-Daoud advised that, although multiple studies were done analyzing the effects of the minimum wage, you need to take into account that 1) The test cities of the studies were San Francisco and Seattle, which both have incredibly different economies then Los Angeles, and 2) You need to look at who paid for the studies – if studies are paid for by people who want it to reflect it in their favor, then the studies will most likely do so. He also noted that restaurants are in favor of a minimum wage increase, they just believe this particular one is too much, too soon.

Councilmember Krekorian insisted that he and other councilmembers understand that restaurants, small manufacturing, and other related industries will really feel the heat from this measure – but do the costs of the current minimum wage outweigh the benefits of the new one? He believes they don’t, but emphasized the importance of their role as policy-makers to create other policies that will help make LA more business-friendly, and to also help combat the negative externalities that will come from this new law.

For more information about this discussion, the minimum wage, or other topics affecting businesses, call The Alliance at 818-379-7000 or To get involved, contact your local Chamber of Commerce, United Chambers of Commerce, VICA or BizFed.

TVEA Out and About…

Jacqui Matsumoto, Director of Investor Relations, The Valley Economic Alliance, and Madelon Wallace, Alliance investor and business coach/trainer with Solutions by Madelon/FocalPoint Business Coach at LA’s Largest Mixer on July 16 at the Shrine Auditorium.

Kenn Phillips, President, The Valley Economic Alliance, officially welcoming the interim President of Woodbury University, Dr. David P. Dauwalder.

Supporting local businesses during a TVEA staff lunch. Our business assistance team met with Mac-o-licious on Laurel Canyon Blvd. and provided coaching, guidance and funding referrals. The Alliance staff unanimously agreed that the Maine Mac with lobster was their favorite. Visit for more information.

Supporting the Hidden Creek project. The economic and community benefit for this thoughtful project includes 118 acres open space, 18 acre park with sports fields, new fire staging areas and equestrian amenities. The new estates will attract top CEO’s and will create and grow businesses locally. These business leaders support our local schools and community projects.

Michael Hadley, Economic Research Specialist, The Valley Economic Alliance at the Mindset and Performance Summit hosted by Higher Xperience, on July 23rd at Club 424 in Beverly Hills.

At the official summons to welcome new LAPD Captain Lillian Carranza and farewell to SLO Steve Underwood on July 23rd in Valley Glen.

Providence Tarzana Medical Center and Children’s Hospital Los Angeles partner to enhance pediatric care in the San Fernando Valley Area

Children in the San Fernando Valley now have access to an enhanced level of pediatric care, under the terms of an innovative agreement between The Valley Economic Alliance investor Providence Tarzana Medical Center and Children’s Hospital Los Angeles (CHLA) and its physicians.

There is no children’s hospital in the vast area served by Providence Tarzana pediatrics – a region of nearly 3 million people that includes the San Fernando, Santa Clarita and Conejo valleys and Simi Valley and is roughly the population of Chicago.

Beginning July 1st, CHLA’s renowned specialists will staff Providence Tarzana’s Pediatrics Department inpatient unit as well as its pediatric and neonatal intensive care units – known as the PICU and NICU. Staff will be available 24 hours a day, allowing families’ access to high-quality specialty care for their children, closer to home.

“Our new partnership is an important step forward that will bring a new level of quality care for our patients and their families,” said Dale Surowitz, Providence Tarzana’s chief executive. “This is a breakthrough in healthcare for the San Fernando Valley and adjacent communities, providing infants and children in-house specialist care round-the-clock.”

See full press release here:

VEDC’s Here’s The Money Access to Capital Business Expo

Visit the Alliance’s exhibit table at the 13th Annual “Here’s The Money” access to capital business expo on Saturday, September 12th, 8:00am, at the Sheraton Universal, hosted by the Valley Economic Development Corporation.

As a Friend of the Alliance you will get complimentary admission by registering through the link below! Visit to register.

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