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Valley of the Stars: Reaching New Heights

Friday, January 17, 2014 @ 8:30 am - 1:30 pm

VEA Reaching New Heights FlyerCommemorating the 20th Anniversary of the Northridge Earthquake

Experts to attend ‘Reaching New Heights’ 20th Anniversary Northridge Earthquake Conference and Workshops; Marking two decades of the 1994 Northridge Earthquake, hundreds of business professionals from Los Angeles County will attend the Northridge Earthquake Conference and Workshops, Friday, January 17, 2014.

Why you should attend? No part of California is “immune” from earthquakes—in other words, there is no “low-risk” area in California for Earthquakes—there are only areas of lower or higher risk. Learn from experts how to reduce your risk to your business.

Who should attend? Any business that has employees, computer files and an office will benefit from the 5 FREE technical workshops. These business workshops will highlight the latest advances in technology, emergency management, financing, communications, and transportation.

When: Friday, January 17, 2014

Where: California State University, Northridge

Session 1: 9:45AM to 10:45AM

Session 2: 10:00AM to 11:00AM

For more information, please call (818) 379-7000 or email info@economicalliance.org.

Free Workshops

CSUN Campus Map

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A – Microsoft’s ‘Have you prepared your Technology for the Next Big Quake?’ What are simple steps to take to secure your client records and databases? Technology losses can be the greatest issues when facing a natural disaster. Cloud Computing services and Virtualization can protect yourself, your company and your clients for when disaster strikes.
When: 10:00 – 11:00am
Where: University Student Union Theatre
Speaker: Cal Net Technology, one of the top Microsoft Partners in the world.

B – Los Angeles Fire Department’s (LAFD) How can businesses respond to their own emergencies? Business will learn the immediate steps you can do to protect your employees and your company from a natural disaster? Learn how to establish your own business disaster plan.
When: 9:45-10:45am
Where: West Valley Room
Speakers: Christopher Cooper, LA Fire Captain II, Disaster Preparedness Officer and Chris Ipsen, Communications, Emergency Management Department, City of Los Angeles.

C – (LADWP) Los Angeles Department of Water and Power Emergency Outages and Survival Guide. What are the first steps to protect and prepare yourself and your business’ water and electric services in the event of an earthquake or emergency? Learn about LADWP’s role as a first responder in the Northridge Earthquake, and how LADWP has worked to strengthen the reliability of Los Angeles’ water and power distribution systems over the last 20 years.
When: 10:00-11:00am
Where: Reseda Room
Speaker: Loretta Brazil, Emergency Services Coordinator, LADWP

D – Valley Economic Development Center’s (VEDC) Does your Business have a Disaster Financial Plan? How businesses can better prepare for a catastrophic occurrence and adhere to three (3) practices that are not part of the small business culture, but they should be:

  • Clear separation of personal and business assets
  • Disaster recovery plan
  • Broad base of insurance coverage

When: 10:00am-11:00am
Where: Balboa Room
Panel: Roberto Barragan, President & CEO, VEDC, Ken Katz, Director of National Property for Travelers Insurance and Ben Raju, Deputy Director, Los Angeles SBA District Office.

E – California Small Business Development Center (SBDC) Are e-commerce businesses prepared for a natural disaster? The California SBDC and the Seismic Safety Commission will share how prepared California businesses and e-commerce are for a disaster. Best practices from a state wide business survey will be presented by the Seismic Safety Commission.
When: 9:45am-10:45am
Where: Granada Room
Speaker: Blake Welch, Project Manager, SBDC

CHECK IN & REGISTRATION, Northridge Center Lobby: 8:30AM
PUBLIC EXHIBITS, Plaza Del Sol (FREE): 8:30AM-2:00PM
WELCOME & INTRODUCTION, Northridge Room: 9:00-9:30AM
AWARDS LUNCHEON, Northridge Room: 12:00PM-1:30PM (ticket required)

Sponsors & Supporters

CSUN LogoEdison International LogoMicrosoft LogoCalifornia Governor SealCalifornia SBDC LogoSRAR LogoLADWP LogoVEDC LogoSouthern California Gas Company LogoWells Fargo LogoWoodbury University Logo


Askenazy Logo Blue Shield of California LogoCal OES LogoLos Angeles County SealCounty of Los Angeles Public Health LogoKeystone LogoMike's Roofing LogoTri-Tech LogoRepublic Services LogoLegalShield LogoWalmart LogoNew York Life Logo


AIA SFV LogoNorth Valley Chamber LogoBizfed LogoLAFD LogoGreater SFV Chamber LogoLAUSD LogoNorthridge Hospital LogoArmenian American Nurses Association LogoLAEDC LogoAmerican Red Cross LogoSOS LogoProHealth LogoCounty of Los Angeles OEM LogoUCLA Extension Logo


City of Los Angeles Emergency Management Department (EMD) LogoBurbank Chamber of Commerce LogoCalabasas Chamber of Commerce LogoChatsworth Chamber of Commerce LogoGlendale Chamber of Commerce LogoEncino Chamber of Commerce LogoFilipino American Chamber of Commerce LogoUnited Chambers of Commerce LogoCanoga Park West Hills Chamber of Commerce LogoUniversity City North Hollywood Chamber of Commerce (UCNH) LogoDatastream LogoBICEPP LogoEscape Logo



Workshop Registration (LUNCHEON SOLD OUT)

Download PDF Registration Form

Sorry, registration is now closed for the event. Please call (818) 379-7000 for more information.


Friday, January 17, 2014
8:30 am - 1:30 pm


The Valley Economic Alliance
(818) 379-7000


California State University, Northridge
18111 Nordhoff Street
Northridge, CA 91330 United States
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