VITA Resource Guide

VITA is pleased to present our new online Resource Guide.  This valuable tool provides interested parties with access to the VITA Board of Directors who are experts in their field. This purpose of the Guide is to provide local business owners, entrepreneurs, and those in the field of international trade with access to specialists in the global market industry.

The mission of VITA is to promote the San Fernando Valley as a leader in international trade and to help local businesses compete in the global economy.  This Guide represents a commitment made by the Board of Directors to meet the need for information, assistance, and support to helping businesses grow globally. Utilization of the Resource Guide is open to the general business community.  Members of VITA will have the added membership benefit of consulting with specialists on a limited general basis at no cost.  VITA is not responsible for the accuracy of the general information requested, and any further contractual relationship that might take place with the VITA Board Members is strictly private and non-related to VITA.

Director /Title
                  
Areas of Expertise

Dr. Charles Bearchell Ph.D
Professor Emeritus
California State University, Northridge  
                                      
Global Business Skills:
• International Marketing Consultant
   

 

   
Victor R. Florian
CEO
Rocca International USA, Inc.
Global Business Skills:
• Corporate & Business Tax Law
• Real Estate & Investment Consulting
• Business Manager & Administrator
• Writing and Speaking Fluent Spanish Language
• Have working knowledge in the Portuguese Language

International Marketing:
• Presently working on the development of How to do business with Peru & China
• Working on a Plan to market USA Products in the Latin America Region

   
   
   
Vice President
Global Trade Services
US Bank
    

Global Business Skills:
• Broad variety of trade transactions and financing structures
• Advising and consulting clients on Trade Finance issues
• Trade Finance speaker and instructor within the community and the bank
• Fluent in Spanish and French
   

Tony Livoti
President
Monterey Bay International Trade Association  (MBITA)

 

 

 

Global Business Skills:
• Expertise in online solutions to facilitate global trade in all industries and country sectors
• Event organizer with over 200 luncheons, conferences and web presentations in locations throughout the world

International Marketing:
• Worldwide network of trade promotion and economic development organizations in both the public and private sectors

   
Greg Mariscal
Director of International Studies
Hirsh Pipe & Supply
 Global Business Skills
• Prospecting for sales in foreign markets
• Establishing distribution channels overseas
• Developing partnerships with foreign customers
• Negotiation strategies for U.S. exporters
   

Ayse Oge
Ultimate Trade
President

Global Business Skills:
• Managing Cultural Differences
• Fundamentals of Exporting
• Global Marketing
• Global Branding Strategy

 

   
Robert Rodine
Principal Consultant
The Polaris Group
Global Business Skills:
• Transactional analysis
• Goods Movement
   
Andrew Sweibel
Vice-President
International Bobrick Washroom
Equipment Inc.

 

Global Business Skills
• Market Penetration Strategies
• Market Research
• Sales & Marketing
• Distribution Management
• Operations & Customer Service
• Product Sourcing

   
Brett Tarnet
Owner
Brett Tarnet Insurance Services

 

 

 

Global Business Skills
• International Finance
• Trade Finance Options
• Credit Analysis
• Multilingual
• Lender training and advisement on issues pertaining to  credit insured Accounts Receivable
• ExIm and private insurance
   
Delia Valdivia
U.S. Department of Commerce
U.S. Commercial Service
International Trade Specialist
Global Business Skills:
• Export Market Research
• Export Licensing (BIS/ DOS)
• Export Finance
• Export Counseling
International Marketing:
• Identifying appropriate markets for products/ services
• Overseas import regulations and Tariffs
   
Katherine Whitman
Partner
Pomegranate International

 Global Business Skills:
• Entry strategy for the China Market
• Identifying sources for sale of product to China
• Identifying sources for production in China
• Consulting for negotiations with Chinese companies

International Marketing:
• Marketing research for the China market
• Intercultural awareness

 

 

Victor R. Florian
CEO
Rocca International USA, Inc.
Global Business Skills:
• Corporate & Business Tax Law
• Real Estate & Investment Consulting
• Business Manager & Administrator
• Writing and Speaking Fluent Spanish Language
• Have working knowledge in the Portuguese Language

International Marketing:
• Presently working on the development of How to do business with Peru & China
• Working on a Plan to market USA Products in the Latin America Region


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